Hot Girl Summer Is Over. Here's the Fall Wardrobe.
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There is a specific week at the end of August when the light changes. Nothing else has changed — it's still hot, the pool is still open, you're still wearing the same four shirts — but the angle of the sun at 6pm is different and everybody feels it at once.
That's the week Hot Girl Summer quietly ends. Here's what comes next.
First, a proper sendoff
Our Hot Girl Summer Women's Tee has an opossum carrying a stack of books on it, which remains the most accurate depiction of summer we have ever printed. Feral, sweaty, mostly nocturnal, reading a lot.
If you didn't get one, there's still a window. The Women's Crop Hoodie actually gets more useful from here — crop hoodie weather is September weather. And the Toddler Tee and Youth Tee mean the small feral opossums in your house can match.
Summer's not over. It's just being reassigned.
The crewneck is the whole answer to September
September is a badly designed month, clothing-wise. Mornings are 58 degrees. Afternoons are 84. You leave the house in a jacket and carry it around for nine hours like an idiot.
The crewneck is the only garment that solves this. Light enough for the afternoon, warm enough for the morning, and it doesn't require you to make a decision at 7am. We put a lot of our best designs on crewnecks specifically for this stretch of the year.
The Chaos crewnecks
These are the ones people reach for first when it cools off.
Evil Eye — for the season of protecting your energy, which begins the moment the school-year group chats start up again.
Bless Your Heart — the most efficient insult in the English language, worn on the body.
Kindness — genuinely sincere, no twist. We do make those.
It's Not Me — embroidered rather than printed, so it reads more expensive than it is. This is the one to buy if you want a single nice fall piece.
All four live in the Chaos collection, along with the E is for Emo Women's Crop Hoodie and the JHBH Unisex Hoodie.
The reading crewnecks
Fall is when reading gets serious again. Summer reading is a beach paperback; fall reading is a commitment.
The Book Club Era Unisex Crewneck is the September uniform for anyone whose book club is starting back up, and the Book Club Era Tote handles the four library books you will absolutely check out and not finish. The Just a Girl Unisex Crewneck and Hoodie carry over from summer without missing a step.
And Libraries are Punk Unisex Hoodie is the correct thing to wear into a library in October. We don't make the rules, but we do make the hoodie.
And then there's the other thing September means
You know what's coming. It has already started. The Spooky Szn Unisex Tee and Women's Tee have been in rotation since August for the committed, and the Spooky Szn Hoodie plus the Spooky Scary Crewneck are what the next eight weeks look like.
The Buy Me Books Unisex Hoodie and Women's Crop Hoodie sit right where fall reading and spooky season overlap, which is the best-smelling corner of the entire year.
A practical note on ordering
Everything prints to order and ships in about 3–7 days. Which means the sweatshirt you want for the first genuinely cold morning needs to be ordered about a week before that morning happens. Nobody has ever successfully predicted that morning. Order slightly early.
Start with the Chaos collection for crewnecks, the Book Lover Collection for fall reading, and Spooky for the obvious reason.